And one of the things, I think, that's interesting about the magazine is it also - you bring in stories about meat culture, about things like the history and how butchers survive these days in the world of the mega-mart and Wally World with the giant meat centers and the Costcos of it all.

NPR: Former Vegetarians Start Magazine About Meat

But sales are still collapsing despite a planned welcome-back sale in June while the competition, principally rival mega-discounter Wal-Mart, is stretching its lead.

BBC: Kmart losses persist

Washington (CNN) -- The Supreme Court has agreed to decide whether to certify the largest class-action employment lawsuit in U.S. history, a long-standing dispute against mega-retailer Wal-Mart Stores Inc. over alleged gender bias in pay and promotions.

CNN: Justices accept appeal over Wal-Mart gender pay lawsuit

In the e-mail a Wal-Mart exec noted that people were not spending at the mega store and that the company was trending the worst February in years.

FORBES: Move up http://i.forbesimg.com t Move down