Today, trying to figure out how successful an agency is by relying on the size of its new business wins, may be a case of less than meets the eye.

FORBES: In Advertising, The Numbers Don't Always Add Up

But, the case against active management meets that burden of proof.

FORBES: Playing With Active Money Managment Is A Losing Game

In the best case, one deal meets both objectives.

FORBES: How China Finances U.S. Development