Steelcase's Turnstone unit, which has been doing stand-up meetings for about a decade, for years played Johnny Cash's "Ring of Fire, " to begin meetings.
Suddenly he was responsible not just for end-of-period financial reporting but also for a new financial planning and analysis unit, an expanded roster of product finance managers, a newly installed financial system, and occasional meetings with stock analysts.
An inaugural symposium was organized in 2010 by the Born Free Foundation and the Wildlife Conservation Research Unit (WildCRU) of the University of Oxford and to date there have been three further international meetings in the UK, China, and Australia.