Even the billions of bird launches in the now-overused example of Angry Birds represent a change in the way yourcustomer expects you to meet his or her most fundamental needs.
While the mobile app is straightforward anywhere-anytime access to financial planning and the updated money center pages have been redesigned to meetcustomer demand (new goal-setting tools and recommendations based on your spending and budget), the most interesting new feature is the fact that CFPs will have direct access to your financial information through the LearnVest portal.