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Founded in 2005, Meebo started out as a browser-based instant messaging service and expanded into a social toolbar product for publishers.
FORBES: Google Buying Social Toolbar Company Meebo, Team Joins Google+
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We look forward to closing the transaction and working with the Meebo team to create more ways for users to engage online.
FORBES: Google Buying Social Toolbar Company Meebo, Team Joins Google+
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Meebo announced the acquisition on its blog, and hints that its team will work with Google to grow and improve the platform.
ENGADGET: Google set to gobble up Meebo, plans to expand the social platform to new heights
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The company announced 10 deals in 2012, buying Incentive Targeting, Viewdle, Nik Software, VirusTotal, Wildfire Interactive, Sparrow, Quickoffice, Meebo, TxVia and Milk Inc.
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Primarily a platform that's intended to drive consumer engagement with brands via a social medium, Meebo also provides advertisers a less-intrusive way to reach their target audiences.
ENGADGET: Google set to gobble up Meebo, plans to expand the social platform to new heights
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Google Talk Chatback enabled web masters to allow users to chat with them from the site but Google recently acquired Meebo which provides this functionality though Meebo Bar.
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Others such as GetGlue and Meebo have done this.
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It's unclear whether Google intends to integrate the Meebo Bar into its own online properties, or whether the Mountain View giant simply views it as a method to increase its advertising reach.
ENGADGET: Google set to gobble up Meebo, plans to expand the social platform to new heights
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An interesting twist in the world of social media came today with confirmation that Google has entered into an agreement to purchase Meebo, a company known for its eponymous Meebo Bar.
ENGADGET: Google set to gobble up Meebo, plans to expand the social platform to new heights
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The Google Talk widget is getting nuked from a distance in favour of the Meebo bar, and Google Video (which no longer accepts uploads) is to be unplugged by August 20, with all remaining hosted content moving or already moved to YouTube.
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