Then, everything I learned in the cost-effective medium of text ads, we carried over into our display, video and eventually offline channels.

FORBES: The Science Of Marketing

"Short form communication is defining modern culture, and every phone number-wireless or wired-should be able to support the text medium, " said John Lauer, CEO of Zipwhip.

ENGADGET: Zipwhip endows existing landlines with the ability to send and receive texts

The addition of wonderful analytical text panels and video demonstrating the complexities of this medium add to our understanding of its wonders.

WSJ: Fluid, Evanescent Images | John Singer Sargent Watercolors | Brooklyn Museum | By Tom L. Freudenheim