According to a 2009 study by consumer media research firm Borrell Associates, nearly 60% of small and medium-size businesses that deploy search-marketing budgets through resellers end up canceling their account within a year.

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Just over a year into operations, Trada that already tapped 1, 000 people (all in the US) to help mostly small to medium-sized companies figure out to maximize their ad spending on Google search words and expects to increase that the number of freelancers tenfold in 2011.

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Free-speech advocates argue that the Internet, unlike a broadcast medium, requires users to pay access fees and that then they must persistently search out sites.

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Perhaps a new medium would integrate content across other platforms accessible on the console and extend stories to real-world Internet search, texting, etc. (a la alternate reality gaming).

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