The Shallows updates Marshall McLuhan's thesis that "the mediumis the message"--the technology we use to share our thoughts inescapably shapes how we think.
After having seen that brilliant scene in the movie line in Annie Hall, one is always wary of quoting Marshall McLuhan, but we should remember that the mediumis the message, the tetrad of media effects and all that other good stuff he said.
Smooth is committed to bringing medium and message together in new ways, finding new voices and helping them find their flow in our ongoing digital conversations.
It is the conversational nature of the medium that engenders engagement, and the fleetingness of each individual message assures the attentiveness of both the sender and recipient.