But in a medium hit hard by changing viewer habits and shrinking ad budgets, it's not enough to rely on TV shows--or more pointedly, TV salaries--alone.
Songs can be played on easy, medium, hard, or expert, with some of the moves mastered in previous modes making their way up the dance chain.
"This is a new medium, and it's always hard to measure a new medium, " he says.
Unlike rich countries, this argument goes, Latin America may gain more in the medium term by defending its hard-won fiscal stability and relying on the outside world for stimulus.
The way services are commissioned today fills up medium secure beds and makes it hard to expand alternative services.
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When times improve, small and medium-scale manufacturers will find it hard to restart without access to Chinese money.
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Thus loans to small and medium-size businesses took an unnecessarily hard hit.
Italy is mired in recession, with a massive debt burden, and needs to get investment flowing again to hard-hit small and medium-sized businesses.
For small and medium-sized firms such services are hard to find.
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Even those who accept that Greece's problems are largely self-made are depressed by an austerity plan that seems to offer so little hope for the medium term, and will punish many hard-working and modestly paid ordinary Greeks.
Ebert is, without question, a legend, but his opinion could be interpreted as one that discredits the hard work of the talents behind the medium.
Medium pacer Paul Hitchcock replaced spinner Jeetan Patel and the hard-hitting Jacob Oram rested a tight hamstring, batsman Daniel Flynn getting a debut.
"Medium" on guitar and drums with the Beatles also seems easier than "medium" on "Rock Band, " while "hard" was sometimes just challenging enough for people who had played many times before, with "expert" mode still perhaps beyond reach.
Hard assets will benefit as a hedge from the medium and long-term reduction in purchasing power of various world currencies, he said.
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I've worked long and hard in all my teaching career to be involved in Gaelic-medium education and it's just amazing that we're at this stage.
Having said that, what is also true is that unless businesses and global capital markets have some sense that we've got a plan, medium and long term, to get the deficit down, it's hard for us to be credible, and that also could be counterproductive.
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We are therefore working hard on three fronts: dealing with the immediate crisis, the medium term, while also establishing a sound perspective for the longer term.
To get Anderson localisation to operate in a random laser has not been easy, mainly because it is hard to find a substance that both acts as a high-gain medium and scatters light very strongly.
RINs from small and medium producers can be sold, if at all, only at steep discounts, making it hard for those producers to survive in a market with razor-thin margins.
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