Social media has quickly become an important medium and communication channel for companies and organizations.

FORBES: The Risks And Liabilities From Corporate Social Networking

Well for starters, Facebook has become a standard medium of communication, comparable to a phone or email.

FORBES: Game Over. Here's Why Facebook Wins

However, unlike those early days of television, online video is truly becoming a critical and increasingly growing communication medium for both consumers and businesses.

FORBES: Written by Ted Cocheu

"We feel like IM is the communication medium of choice for the kid generation, " says Frazier Miller, director of product management for Yahoo Messenger.

FORBES: Just Speechless

It really does go to show that one of the best aspects of the Internet as a medium is two way communication.

ENGADGET: HD-DVD Roadshow: a readers impressions HD