"Support for Dolby Digital Plus audio within UltraViolet CFF media assets is an important facet of the efficient, automated UltraViolet production workflows enabled by our latest media transformation and workflow solutions, " said Mike Nann, Director, Marketing and Communications, Digital Rapids.

ENGADGET: UltraViolet movie format to use Dolby Digital Plus encoding, keep sound thumping across platforms

As is often the case with rapidly innovating industries, marketers are struggling to master and manage the media planning and buying workflow.

FORBES: Making Digital Advertising More Efficient

Another paid service that offers press release distribution, media contact management, multimedia, media monitoring services and other workflow solutions for public relations, investor relations, journalists and other communications professionals.

FORBES: How You Can Get Some Serious Press For Your New Business

The NEX-IFR5 also allows the use of compatible media, file naming conventions, metadata and the RAW workflow used by Sony's PMW-F55 and PMW-F5 CineAlta 4K cameras.

ENGADGET: Sony brings 4K RAW to NEX-FS700 camcorder courtesy of IFR5 add-on