True crime author Cathy Scott, for instance, is offering a one-hour Skype session on launching a book on social media, a technique many authors, including Scott, have used to move their books up the Amazon charts.

FORBES: Maestro Market Joins the Sharing Economy

Whatever the case, positing a trend without any historic data based on a single data point has become a common media mistake (or technique, depending on your cynicism).

FORBES: Connect

Being able, with a 95% accuracy, to predict which topics are going to be trending 4 or 5 hours ahead would be very valuable to those media outlets that use this technique.

FORBES: Twitter Trending Prediction Algorithm: Possibly Of Most Use To Journalists

As expected, employing social media as a critical marketing technique is growing among B2B companies, but half of respondents in a newly released survey did not have a basic understanding of what their target markets were and who they could sell to.

FORBES: The Change in B2B Marketing

Everybody knows how Lipitor works, Hazlett argued, so the problem must be the study, which used a technique called carotid intima media thickness (CIMT) to measure the thickness of the walls of an artery in the neck.

FORBES: Magazine Article