It must be articulated in all-hands meetings, public presentations, and media interviews.

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Most of the presentations at the conference are open to the media, and many of them will be Webcast.

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On April 4, the company announced the creation of a Mobile Creative Alliance that will unite nine mobile media companies in a series of mobile ad workshops and presentations around the country.

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The conference has a huge business side to it, with hundreds of presentations on non-arts topics like marketing, social media and business ethics.

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