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FORBES: Reader Poll: What Games Would You Like To Discuss?

Viviane Reding, European Commissioner for Information Society and Media, has expressed a preference for the spectrum to be used for broadband internet access and to help bridge the digital divide especially in rural areas.

BBC: Digital switchover has freed up spectrum

Meanwhile, she notes that the Demand Media and WebMD rating reductions reflect a preference for less exposure to the ad market.

FORBES: Goldman Upgrades IACI; Turns Wary On DMD, VPRT, WBMD

"Branded media, context-based marketing, direct mail, preference-based marketing (agreeing to get ads via e-mail) it's what people are missing, " says Killen.

FORBES: Selling the World