Granted, Google didn't seem to have many options: Apple, by far the dominant player in online digital-media sales, doesn't currently license its Fairplay DRM, and Microsoft is one of Google's biggest competitors.
Huge prints in January 2013 contract call options on the media company within 30 minutes of the opening bell today suggests one big player sees shares in News Corp. not only recovering over the next year and a half, but also possibly rising to their highest since 2000.