OMD, was delayed because its agencies were unwilling to give up their media planning.
Other brands will also adapt this hyper local media planning and we will see more deep buys in fewer places.
As is often the case with rapidly innovating industries, marketers are struggling to master and manage the media planning and buying workflow.
For folks involved in media planning, or better yet, connections planning (such as myself) there has never been a better time to be alive.
FORBES: Why Media Planning Evolved into Connections Planning
The media planning and online planning are now connected, and the campaign has a longer lasting impact on-line well after the TV ad spend has ended.
"When you start to see the age creep up on a show like that, you wonder whether the show is sustainable, " says Laura Caraccioli-Davis, head of entertainment at Starcom, a media planning agency.
For example, if your goal is to get a job as an advertising coordinator, you will probably come across the same keywords (i.e. accounts, AdWords, media planning, sales, marketing, tracking, supporting) over and over again in job postings for that kind of position.
Media planning was an afterthought.
FORBES: Why Media Planning Evolved into Connections Planning
Imagine getting all the benefits of common social media and trip planning websites, without spending hours sifting through each site.
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In a time when social media companies are planning initial public offerings, investors will likely be eager to jump on the bandwagon and get a piece of the pie, bidding the prices up.
For example, we recently did a pitch and noticed that no one could tell the creative people from the media people from the planning people in our agency.
Many others, such as Providence Equity Partners, have either invested in media businesses already or are planning to.
According to speculation in local media, Mr Fischer is planning to discuss ways of limiting the fluctuation of the Turkish lira.play down the significance of the talks.
There are plans to use the money to offer support to competition winners and losers, including in the areas of IT, marketing, planning and social media training, from January.
Zynga is planning a cross-media blitz for the game which includes a full-fledged sequel and not one but TWO TV shows.
FORBES: Zynga's Draw Something Lives On with Two TV Shows and a Sequel
There are plenty of good year-end tax planning articles in the media so read them too, since I focus more on business traders and investors.
She dismissed the Democratic United Party's claim that bringing the media into a new Ministry for Planning and Science was a move to control broadcasting.
Keeping up with the latest digital media options at the expense of planning and implementation absolutely kills the impact of experimentation and process change that goes with it.
FORBES: Discipline: The Killer App to Curb Digital Attention Deficit
Dealing with the content issue first, we now know that Sony is planning to ship a 4K media player, the FMP-X1, in the summer.
FORBES: How Long Before A 4K TV Becomes A Realistic Purchase? Give It Two Weeks.
They hired professionals to run the media assets so they could work on strategic planning.
And in 1998 they hired professionals to run the media assets so they could work on strategic planning.
The media mob demanded to know what Rogers was planning to buy next.
Similarly, Microsoft is planning to put a sandbox around media playback in Windows Vista amidst a host of technology initiatives by itself and partner-against-crime Intel to ensure that content stays far from the screens of P2P file-sharing service users.
David is frequently interviewed on CNBC and his insights into investments, the financial markets, and retirement planning are often sought out by prominent media sources worldwide.
FORBES: "Retiring Baby Boomers Find 401(k) Plans Fall Short" - False Premise
Can these very forms, supported by social media and new technologies, now extend to urban design and planning?
Huaqi, a Beijing manufacturer of handheld devices, is planning to build inexpensive, user-friendly portable media players and navigation devices.
While Andy is planning her own wedding to Max, a handsome media scion, she remains haunted by her impeccably heeled former boss -- and the magazine world being as small as it is, it's only a matter of time before she hears the dreaded syllables "Ahn-dre-ah!"
According to the FOSSPatents blog, which has closely monitored the patent dispute between Apple and Samsung, well-sourced media in South Korea claim that executives from Samsung have been planning for at least two weeks to launch some sort of legal complaint against the latest iPhone, immediately after its launch.
FORBES: Samsung Doesn't Waste Time Trying To Ban Sales Of iPhone 4S In France And Italy
Ruhi Shamim is a social media marketer and blogger, specializing in corporate social responsibility, urban planning and sustainable transportation, and cultural diplomacy.
And Microsoft seems to be serious about winning over lots more users from Gmail and other services: It's planning to advertise Outlook.com heavily in all sorts of media.
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