Founded and runs Essel group, with interests in media, packaging, amusement parks, online lottery and cable networks.
These tycoons made their own fortunes in a variety of industries, including retail, media, packaging and transportation.
"Maybe this is a stalking horse to enhance valuation and allow much larger balance sheet leverage, " speculates Todd Leavitt, managing director of Los Angeles-based Tulip Media, which does packaging and financing of media companies.
Many corporations are still siloed, with marketing, media relations and packaging executives rarely talking to one another, especially when it comes to coordinating and collaborating.
Yet it seems to be part of the packaging of a social media leader.
FORBES: The Peculiar Twitter Tactics of Social Media Influencers
What experience have you created in your charisma, copywriting, art direction, colors, typography, packaging, website, social media, digital experience, mobile app?
Consumption is increasing 8% annually (versus the global average of 2.3%) on the back of economic growth (think packaging) and a print media boom.
Because of this new world of information sharing and audience fragmentation, it is important that the messaging in advertising, media (in a PR domain), product packaging, internal and external memos, etc. be consistent.
"When the manufacturer who produced the toy car went to go make this and do the product packaging, they went to the studio and got the right to use the media, the photographs and the footage and the stills from the movie Bullet, " Green says.
What traditional journalists ought to fear, Denton suggested, is not Gawker but so-called content farms, like Demand Media, which dispense altogether with professional storytelling, in favor of search-engine-optimized information packaging.
应用推荐