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According to the CEO, it has signed deals with 12 television film and media companies, with content, pricing and DRM details forthcoming in the next couple of weeks.
ENGADGET: Azureus pushes HD video sharing via BitTorrent HD
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Accordingly, a slate of torrent portals like Vodo offers consumers media choices that include outright ownership, no-DRM formats that are transferable to mobile devices, zero pricing, added-value bundles and in some cases rudimentary social discovery environments.
ENGADGET: Editorial: Legal torrent sites are innovators of media consumption
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Oh, and there's a second semi-related part to all this rumormongering: Think Secret reports that Apple is one of several companies fixing to buy HipSolve Media, a small startup which offers a Windows Media-based solution for record labels to distribute DRM'd music downloads directly to consumers, bypassing online shops like the iTunes Music Store.
ENGADGET: Apple planning subscription version of iTunes? Depends on how badly do you want to believe��
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Granted, Google didn't seem to have many options: Apple, by far the dominant player in online digital-media sales, doesn't currently license its Fairplay DRM, and Microsoft is one of Google's biggest competitors.
FORBES: Google Goes Gaga For Video