Besides, the stats about the social media gender divide are already out there.

FORBES: The Girls Of Google+: Where Are They And Why Does It Matter?

As media becomes an increasing part of every-day life and as we make progress in bridging the digital divide, media literacy is becoming increasingly important.

UNESCO: Media Literacy

To bring their concept of emotional media to the general public, Divide Nine created a platform called Vixlet.

FORBES: Introducing Vixlet

Trends in marketing, especially the rise in the importance of the Web and Social Media as a channel have started to change this, but the divide remains.

FORBES: How CIOs Should Be Helping Marketers

The digital divide between Wales and the rest of the UK is narrowing fast, says media regulator Ofcom.

BBC: Digital divide between Wales and rest of UK narrows