Instead of just the transaction data plus weather as context, we might also capture and integrate all relevant social media postings, which would become a much larger database.

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Updates posted on the Orchard's database are pushed from a single location to social media and other websites.

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Positing a trend from a single database without any supporting historical information has become a common media practice in discussing climate.

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The Magellan SmartGPS communicates with Magellan's custom-built Smart Ecosystem, a cloud platform for an extensive database of constantly-updating, location-relevant social media and navigation content that is automatically pushed to the SmartGPS display to create a uniquely-rich driving experience.

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As your media relations tool, however, you can create a profile on the database and position yourself for more interview opportunities.

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When you are entering a media interview, it is sometimes helpful to think of deleting your entire database of knowledge, except for your three main message points.

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With its Head office in London, Opta has developed a database of sports statistics that is used by virtually all industry facets (media, teams, betting companies and soccer scouts).

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