An in-the-moment media communicator is never thrown for a loop by a reporter, host or caller, because he or she is focused 100 percent on the question of the moment, not preoccupied by what to say in 5 or 10 seconds.

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Though until recently his political influence remained minimal, thanks to his skills as an outstanding communicator he is a popular media personality.

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His acting skills obviously served Reagan well, but he would not have been the Great Communicator without the support of a media team that managed the news like no prior Administration.

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