Media companies have been crippled during the recession due to declining newspaper circulation and lower advertising rates across media platforms.

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To look like a winner, candidates need to have their name in circulation before the media deems some candidates to be the front-runners.

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An entire chapter of Spreadable Media looks at independent creators building new models around online circulation.

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Observers in the media sector have noted that the U.S. seems to have become more attractive to British media outlets as newspapers in the Land of Liberty struggle with falling circulation and revenue.

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But at some point the advertisers will insist on some precise performance measurements, going far beyond the circulation figures and Nielsen ratings they are getting now on the old media.

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Fringey media sources existed, but their low quality was reflected by their low production value and low circulation.

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Alas, after reading the bill, I now know it has nothing to do with print media companies, per se, and is not about to save The New York Times from its circulation problems due to competition from the web.

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