The most likely explanation is the rapidly cooling European consumer demand for Media category products.
The main culprit is the Media category, which saw its sales growth drop from 27% to 7%.
Newspapers were the worst-performing media category, with a decline for 7.5%, while cable TV marked a 31.9% increase.
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As disrupting as this digital onslaught is to champions of print, the Outsell report has some surprising news for one old media category.
With his oversight as CEO of Clear Channel, Pittman is once again not just taking on the competition (his own former company included), but reinventing a media brand category altogether.
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And so I join the ranks of social media managers who have fallen prey to the category of social media disaster that involves mixing up personal and professional Twitter accounts when one is signed into both via Twitter-account consolidators like Tweetdeck and Hootsuite.
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However, one-in-five of the people (22%) who took part in the poll also thought the transatlantic couple were the most mismatched, although the top award in this category went to media millionaire Chris Evans and his teenage bride, pop singer, Billie Piper.
Social media is no longer an emerging category and is certainly now a mainstream channel for most advertisers.
With these new product introductions Sling Media continues to evolve and disrupt the category we created.
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B2B marketers were practicing social media techniques long before we had the category and the hype that goes along with it.
Tiny upstart Sling Media is now a veteran in this category, with a nearly two-year-old device that tosses video over the Web from a TV screen to a computer or portable device.
Category B - Gender portrayal in media content (two subsections).
But giving evidence, Mr Maude - who has responsibility for the civil service - said special advisers "came in all shapes and sizes" and while "there was a role" for people who could deal specifically with the media, most were "not in that category".
If you were to create a separate category for Fox News and MSNBC though, social media would likely fall to second place on the negativity scale.
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As a kind of Web producer, you can also see how they will naturally work with the analytics team to understand what type of media assets works with what type of content in any given subject category or vertical.
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Local media reports suggested only Inzamam and Youhana had been put in the A category on the basis of having played more than 50 Tests.
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The malicious software "agent.btz, " though aptly-named for a narrative about international espionage, is likely one of many flavors of a particular category of malware that automatically (and silently) executes when removable media is inserted into a Windows machine.
Judges consisted of various respected automotive journalists representing media outlets such as Motor Trend, CNET, and Super Street with judging for each category based on a balance between performance, style, and speed.
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And in terms of social media and mobile, such as Facebook, iPhone, iPad and Android, the number one category in applications is games.
Buying the Nook would effectively make them the owner of the eReader category, and allow them to focus on the Kindle Fire and the cross over devices to media distribution, and ecommerce on the tablet.
Cookbooks are currently something of a bright spot in book sales, which declined overall by about 5% in 2008, while the cookbook category declined by only between 1% and 2%, according to Simba Information, a media research company in Stamford, Conn.
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