Consumer advertisers have been tougher to attract, despite the consolidation of ad rates and specs into one media buy.
In fact, a media buy so hyper, and so localized, it made news.
The client declined to disclose budgets for the media buy, or comment on reports Vuitton paid the American actress millions for the shoot.
Former Christian Coalition director Ralph Reed has raised funds for a media buy in conservative parts of the state to help the Republican nominee.
The initiative was introduced to me by way of a subway turnstile, which is an interesting media buy, but not the point of the story.
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Live TV is still valuable as an ad medium because of how a TV media buy on one of these programs can be amplified through social media which is earned, not paid media.
This follows a general trend on the Internet market, where strong established media brands buy up successful Internet upstarts.
We have a really excellent used book store with a coffee shop attached and plenty of other types of media to buy.
"We created digital fashion shows for the industry, for retailers and editors who need to go to shows to create media and buy collections, so the brands are reaching the same audience but not forcing them to physically attend, " said Rachna Shah, Managing Director of KCD Digital.
Shareholders and boards badgered managers to build up their new-media divisions or buy into Internet start-ups.
It's also too easy for those deep-pocketed companies who can afford to maintain a social media presence to buy more likes and come out on top.
The agency's deregulation in June 2003 of America's media-ownership rules (which limit the freedom of firms with public-broadcasting licences to buy other media companies) got partially reversed by Congress (in December 2003), and then put on ice altogether by the courts (in June 2004).
Gartner also found that men tend to buy a media tablet for themselves, while women tend to receive them as gifts.
Real-time bidding will also emerge to become the dominant way to buy mobile media, which involves using a programmatic, instantaneous auction.
Although there has been a long tradition of philanthropy in the newspaper industry, it was often intended to buy a media baron undue influence over the public.
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Their rapid embrace of the Internet and social media enabled them to buy on their own terms, circumventing the effort of B2B marketers to push marketing at them.
Buy some media and run a conference or two to show how serious they are about educating the expanding user base re the dangers of viruses, malware and trojans.
The uncertainty of succession at News Corp, some people believe, is part of the reason why John Malone, boss of Liberty Media, decided to buy more voting shares in the company last year.
On the face of it, it would seem hard to deny that the media business has changed since 1941, when the government wrote the first of its rules restricting the freedom of firms holding public-broadcast licences to buy other media companies.
Oh, and there's a second semi-related part to all this rumormongering: Think Secret reports that Apple is one of several companies fixing to buy HipSolve Media, a small startup which offers a Windows Media-based solution for record labels to distribute DRM'd music downloads directly to consumers, bypassing online shops like the iTunes Music Store.
Mr Burkle failed recently in a bid, with another investor, to buy the Tribune media group.
Google is "sitting on a mountain of data, " says Alan Osetek, president of Resolution Media, which helps marketers buy ads on Google.
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Other applications allow multiple social-media users to chip in and collectively buy items, and some let shoppers make payments to merchants without leaving the social-media sites.
Penney paired this ad buy with a social media campaign, tweeting throughout the red carpet and telecast.
Apple is betting more content creators will buy tools and make media.
The media monitoring unit may need to buy another pair of scissors.
No one would choose to buy a TiVo or Media Center if it meant you had to use the same crappy interface your cable company's DVR uses.
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No word on HDTV tuners, which could be a bit of a deal breaker for anyone with the kind of cash to burn to buy a million dollar media PC.
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