As the head of CEB's Marketing Leadership Council, my area of expertise include social media, marketing ROI, integratedmarketing campaigns, agency management and customer loyalty.
Kia is translating it directly to social, mobile, and web presences, where their brand and social media managers are working together to harness this new megatrend of integrated brand and social marketing.
Brands are also discovering how to better leverage analytics tools in order to collect and analyze data across all integratedmedia channels in order to make better marketing decisions.