The data shows almost as much action on forums as in news sites but overwhelmingly the distribution mechanism of choice is Twitter at 45%.

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Behind the publishers' e-reader efforts are hopes for a digital-distribution mechanism that offers new venues to expand readership and collect revenue for news and information, publishers say.

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Now, if we want to have everybody getting maximum use out of an electric car or a hybrid car, part of what we have to do is to create a similar distribution mechanism for electricity.

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In light of such controversy, critics posed the question: Is Kony 2012 a sign of how powerful social media can be as a news distribution mechanism, a sign of how dangerous it can be, or both?

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Businesses are made of people as well and if you combine a product that people want to use with an inherently viral distribution mechanism, you can break down the high walls that incumbent vendors have spent years building.

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The mechanism involved is to harvest money, for any given distribution, from the particular investment or investments that have performed the best compared to the other investments in the portfolio.

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