Brian Levin, who calls himself "chairman of the herd" at Performance Enhancing Meat Snacks, in Denver, says he set out to make a moist jerky.

WSJ: Krave, Perky Jerky and Others Remake Beef Jerky as a Healthy Protein Snack

The company went out of its way to cite the "strong" performance of its white-meat chicken items, along with better-than-expected overseas results, in announcing a 5% same-store sales jump in December from a year ago.

FORBES: It's The Burgers, Stupid