Building a digital customer relationship, learning from it what adjacent innovations to pursue, partnering promiscuously to get their quickly, and measuring success in minutes, will give you a chance to join the ranks of the digital disruptors.
"During the research we discovered very quickly that there is no approved way of measuring the internet economy, " says David Dean, a managing director at BCG.
By studying more than 31, 000 bits of the genome and measuring how closely humans are related to chimpanzees in different places, the scientists were able to study how quickly the species became different from each other.