"Reading about it and actually encountering and measuring it yourself are two different things, " he says.
Or how about measuring it against your best guess of what the law will be five years from now?
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Nobody was really ever measuring it in terms of profits or on a cash-flow-per-share basis, or anything like that.
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What it means, actually, is that at least they're measuring it.
That's the biggest gap since they started measuring it, in 1990.
That clearly qualified, but measuring it was something else.
ETrade Supply performed an analysis on the iPhone 5 case, taking it apart and measuring it to quantify precise differences with current iPhone 4S and speculate about the intent of the changes.
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"There isn't going to be one magic bullet to solve the problem of diagnostic error, but we can start by consistently monitoring and measuring it, " says David Newman-Toker, lead author of the study and an associate professor of neurology at Hopkins.
Not surprisingly, the company had a negative CLV, but no one was measuring or managing it.
Initially he had trouble getting firms to take loyalty seriously or to do anything about measuring or tracking it.
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Measuring impact means measuring change: it includes, but is not limited to, perception change, policy change, behavior change and, more broadly, social change.
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So they started measuring how long it was before people in either group suffered one of these fates or was hospitalized for heart-related reasons.
The camera works, the team explained, by bouncing lasers off distant objects, and measuring the time it takes for the light to travel back to the detector.
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The basics behind Loran and GPS are largely the same, with devices measuring the time it takes for a signal to travel between a transmitter and your receiver.
After tightening the connection and then measuring the time it takes data to travel the length of the fiber, researchers found that the data arrive 60 nanoseconds earlier than assumed.
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At that point, the rig calculates where light entered the polymer by measuring how much it has diminished during its travel time, and then composes an image from that data.
As long as we agree that it is measuring only the costs of presentation software being used.
Last year the UK's national statistician examined how the RPI was calculated and whether it was measuring price changes accurately.
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If the moon harbours ice, for example, measuring the amount of it at different depths could enable planetary scientists to work out the rate at which comets smashed into the lunar surface over its history, and that knowledge could then be plugged into models of the formation of the solar system.
On Wednesday, it plans to publish a report measuring data speeds in San Francisco based on tests it completed earlier this month.
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It is the measuring stick of the world financial system and the global economy.
But off the field, these teams match up very closely when it comes to measuring their finances.
He told BBC Radio 5 Live the UK was lagging behind other countries when it came to measuring population.
Publishing has lagged far behind the rest of the entertainment industry when it comes to measuring consumers' tastes and habits.
Law, in short, is a flawed tool for measuring scandal, just as it is often a clumsy tool for righting wrongs.
Ms. Li, an unabashed supporter of all things social media, takes a pragmatic view when it comes to measuring the results of social media investments.
And it is by measuring the ratio of the latter to the former, and the behaviour of any excess across the energy spectrum, which may provide a way into the dark matter problem.
It has been measuring particles ever since.
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