We've already partnered with 60 small businesses for a pilot program that will explore the benefits and challenges of measuring greenhouse gas emissions for small business participants.

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As a material highly sensitive to the environment, graphene could act as a sensor with a single device measuring strain, gas, magnetism or pressure.

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The software will be hosted at OpenEco.org, a sort of social-networking site for businesses designed to foster communication about measuring and reducing greenhouse gas emissions.

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But he offered little that was practical or specific, beyond noting that America would start measuring its greenhouse-gas emissions more exactly, to better assess what progress is being made.

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The company just released a product aimed specifically at measuring fugitive emissions at fracking and coal seam gas sites.

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"We're measuring the zero-to-60 speed but also the gas mileage, " says Lankford.

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