We will also work to improve the user interface and functionality with the goal of making Atlas the most effective, intuitive, and powerful ad serving, management and measurement platform in the industry.

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We remain on the sidelines given the lock-up expiration, mobile challenges, and the nascent stage of ROI measurement on the platform.

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The platform also supports Nielsen C3 ratings measurement, proving valuable for programmers and advertisers.

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Making sense of that activity is the province of Union Metrics, a measurement and analytics service and preferred partner of the fast-growing social blogging platform.

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