However, for Jackson, a measured step is when she only gets to move the goalpost half as far as she wanted to.

FORBES: The EPA Is Moving The Goalposts, Even After The Game Has Started

The USC Hubli Water and Health Team team hopes to shed light on this threatening issue, as confronting the challenge of dirty drinking water is a "gateway" step towards achieving measured, sustainable improvements in a wide array of serious health related issues.

CNN: Students work to improve water quality in India

From the ancient ruins of Egypt, to the presidential palace in Tunisia, to the desert of Morocco -- after thousands of miles with Hillary Clinton, you come away with this: Every step is certain, every word is measured, and you know only what she wants you to.

CNN: By Candy Crowley/

Nielsen took the first step a year and a half ago when it began including time-shifted viewing data, typically measured within three (termed "live plus three") or seven days ("live plus seven") of a program's original airing.

FORBES: Magazine Article