Investors often fail to measure from a zero baseline when they are considering investment decisions and their potential risk.

FORBES: By Stephen Horan, PhD, CFA, CIPM

We define overbought territory using the Relative Strength Index, or RSI, which is a technical analysis indicator used to measure momentum on a scale of zero to 100.

FORBES: Enterprise Products Partners (EPD) Shares Enter Overbought Territory

We define oversold territory using the Relative Strength Index, or RSI, which is a technical analysis indicator used to measure momentum on a scale of zero to 100.

FORBES: Connect

Each company earned a "Global RepTrak Pulse" score of zero to 100, representing an average measure of people's feelings for it.

FORBES: Magazine Article

If driving rates down to zero was, above all, a measure to combat deflation, the policy should be abandoned only when the threat of deflation is lifted.

ECONOMIST: Sermons from the governor | The

Presumably, such sentiments will make it impossible for members of Congress to justify continued public funding of the organization when the Senate considers the decision taken by the House of Representatives to zero out NPR in the latest stopgap funding measure.

CENTERFORSECURITYPOLICY: NPRgate and the King Hearings

Japanese interest rates are already at zero, so loosening monetary policy is the sole measure at the Bank of Japan's disposal.

BBC: A chart of the dollar-yen exchange rate

By contrast, developed nations have to measure emissions from every other sector of their economies simply for what they are - against a zero baseline.

BBC: Rich countries accused of carbon 'cheating'