Groups such as Greenpeace frighten the public by arguing that genetic modification is dangerous and that companies have overestimated their ability to measure and manage the risks.

ECONOMIST: Marketing weird stuff: I’m modified, buy me | The

Its rankings survey more than 4, 200 international executives and measure how well countries manage their economic and human resources to increase prosperity.

FORBES: Never Been Smart To Bet Against America

But even those who are actively engaging are lacking the ability to evaluate, to measure, and to manage their social media activities and campaigns.

FORBES: Social Media 'Sneezing' - The Germ You Really Do Want To Spread

In a complex and changing landscape, businesses want to manage and measure these efforts in an integrated way.

FORBES: Wildfire Acquisition Finally Adds Social to Google's Ad Business

We tend to manage what we measure, and by identifying a specific bedtime, you might find yourself developing the habit of turning off the light earlier.

FORBES: Give Yourself A Bedtime