Regardless of the measurable value, brands have been in a virtual arms race with their competitors to secure the most fans, likes, etc.

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Perhaps this shock will give rise to a new economic model in the West in which liberty and environmental sustainability have measurable value, to counteract our current infatuation with material wealth.

ECONOMIST: Letters

Knowing how, around what and why your target audiences engage others can go a long way toward identifying your share strategy and the measurable value it can bring to your marketing mission.

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Biodiversity has measurable economic value, but its value in terms of spiritual enrichment and aesthetic enjoyment is beyond measure.

UNESCO: Conserving biodiversity for life and sustainable development | United Nations Educational, Scientific and Cultural Organization

Where the promise of smarter decision-making was often more of a hope than a reality two years ago, today, a majority of businesses are finding real, measurable strategic value in big data.

FORBES: Will Big Data Actually Live Up To Its Promise?

Is the value of a particular outcome itself measurable on a business level?

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Many owners, including Ken Lopez of Washington, who started using social media to market his consulting business in 2011, tend to think the "value" of social media comes primarily from measurable factors, such as pageviews, click-throughs or direct sales.

WSJ: Small Firms Say LinkedIn Works, Twitter Doesn't

For Internal purposes, what we also refer to as Enterprise 2.0, the top three measurable business benefits lie in increasing speed of access to knowledge (77% of respondents agree on achieving value), reducing communications costs (60%), and increasing speed of access to internal experts.

FORBES: McKinsey's New Survey Finds Collaborative Technologies Can Improve Corporate Performance