But cheaper sports content from Sky does not necessarily mean the Premier League will be paid any less for its content.

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But this would mean losing out on subscriptions from Sky users - and Sky could move its channels to a less favourable position on its electronic programme guide.

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Sky-high fuel prices mean for a lot of small airlines, competitive advantage is gone, at least for now.

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But, and here is the limit to such blue-sky optimism, this does not mean that it will be: solvable problems are not always solved.

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Or Christmas: I mean can mistletoe and tree lights really compete against bright multi-colored blasts in the sky?

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"That could then mean higher interest rates for businesses for households and can do great damage to the economy, " he told Sky News.

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