According to Ackman, the real money in peddling Herbalife products is not in attempting to market such things as the Express Meal Bar to retail customers.

FORBES: Bill Ackman Takes on Herbalife

He orders express meal service and eschews alcohol.

FORBES: My Beijing

In 1995 McDonald's tinkered with a take-home meal restaurant called Hearth Express in Darien, Ill.

FORBES: Beyond Burgers

In December, to express gratitude for the harvest, the farmer draws a bath and begins to prepare a meal, summoning the deity from the field with the sound of pounding rice cakes.

UNESCO: Culture