This is exactly the crowd borro is targeting, their PR contact informed me.
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No, a PR executive told me, it's nothing like "Comes With Music" the firm's last ill-fated venture into this industry - that was about downloads, this is about streaming.
When PR newbies come to me they often do so with a press release in hand.
We were on the phone because his PR person had sent me an evaluation license of their new(ish) content marketing software: Scribe.
Update: The Novatel PR Team has contacted me and informed me that you can go into settings and set 3G or 4G only mode (this pdf user manual has the details.) I suppose for people using just 4G this could mean loss of connectivity entirely rather than the annoying switch back and forth.
Of interest to me, and by extension, my PR-minded readers, is what happened next.
On a late spring day her PR director Bruno Silvestre called me to let me know his boss would be available in NYC after attending the IMF meeting in Washington.
Three times in a little over a week I received unsolicited PR pitches from people who told me I was part of their blogger outreach program and they wanted me to write a piece in Forbes about their content marketing programs.
Every week, I get an email from NBC PR flack, Adam Freifeld, reminding me of that fact.
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"This tendency to throw the responsibility as far away as possible, eventually to the new members (of the European Union), to countries that might have a weaker PR policy, is something that bothers me, " he said.
And as Amy Gershkoff, the Global Director of Analytics at the PR agency Burston-Marsteller, told me, mobile will only successfully monetized when the advertising industry understand that mobile isn't just a smaller screen version of traditional Internet media.
Which leaves me with one question: Who really needs a PR company anymore?
I'm not sure I ever thought of stoves coming in a shade other than grey or white, but full marks to the PR for ingenuity and for compelling me to write about a color I have had a burgeoning appreciation for since becoming a refugee from black some three years ago.
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Speaking from my own experience, when I left my first job to start my PR company right out of college, my friends asked me if what I was doing was right.
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Additional reporting for this article was provided by my colleague at Snapp Conner PR Adam Torkildson, who is a far better golfer than me.
The awards season, which climaxes with the Oscars on Sunday, 24 February, is but a part of the meticulously planned global PR campaign devised by the movie moguls and interested parties to coax you and me from our sofas and into the cinema.
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