At a recent meeting she argued against trying to undercut truck competitors with cheaper me-too engines.
Since AMD sued, 61 me-too class actions have been filed in state and federal courts.
At Schering it was Nasonex, a me-too allergy nose spray that had been ignored under his predecessor.
But a me-too acquisition of Symantec would be unlikely and unwise, Pescatore argues, for practically any customer.
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Given this me-too strategy, would Mr van de Vijver contemplate the purchase of a big power company?
T-Mobile wants to shake it up, do some innovation, and not be seen as a me-too network.
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Google's move to grab Blogger will likely kick off a string of "me-too" acquisitions by other Internet players.
And in ways that engage and deliver an experience that go way beyond the me-too-ism of also-ran brands.
They were slow to react when insurers rebelled against me-too drugs and regulators became more worried about side effects.
Will the community accept yet another me-too title in an already over-saturated genre?
Instead, the industry has worked on what are derisively called me-too drugs.
Torcetrapib is the first medicine of its kind, so the risks may actually be higher than with a me-too pill.
Why is a me-too drug for which there are much cheaper alternatives the second-best selling medicine in the United States?
And a Dell-Circuit City alliance could give Best Buy's me-too rival a product, finally, that it's bigger rival doesn't carry.
It is highly unlikely that companies, no matter how large, can come along later with a me-too product and succeed.
It is easy to believe that such efforts only generate bureaucracy, endless meetings and me-too products that yield tepid growth.
You can survive the arrival of me-too generic competitors: They put an end to your sunk-cost recovery only after the patent expires.
"It's a me-too world, " says Stephen Friend, head of oncology at Merck.
Copies of top-selling medicines like Amgen 's Epogen, for anemia, or the clot-buster Lovenox, made by Sanofi-Aventis, could be the new me-too drugs.
Witty has abandoned me-too drugs--shutting down research into depression, anxiety, pain and other mature categories--and created 40 tiny biotech-style units that have autonomy.
It was a me-too successor to Valium, the anxiety drug that was the most popular drug in America for most of the 1970s.
Instead, the message that comes across from the marketing slide is, sorry to say, this: Me-too product, with an unfocused global push behind it.
At the same time that a lot of locally manufactured me-too and combination drugs have gotten through, advances from abroad are stuck at the dock.
Although Chuang continues to promote Goya chocolate bars in the country, he vows not to fight head-on with me-too products but to concoct new treats.
Acer came to this gunfight with a spoon, launching four me-too WinMo 6.1 phones -- two of which most likely can't be upgraded to 6.5.
Oki and its compatriots are hardware-centric generalists in an era when wealth is being created by turning out new, narrowly focused technology -- not me-too electronic boxes.
" The company has also jettisoned its Dictaphone unit and a me-too photocopier business, built in an ill-conceived effort to expand beyond the mailroom into "document management.
Japanese firms pile in late as resellers or with their own me-too versions and kill themselves in a price war while U.S. entrepreneurs move on to new technologies.
Household names these are not, but unlike Koreas struggling makers of me-too products such as cars and memory chips, Lims firm sticks to things others cant easily copy.
"We struggle to see how yet another 'me-too' co-operation with GM Europe on componentry will help address any of the fundamental issues, " said Credit Suisse analyst Erich Hause.
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