With its built-in antenna, the device also receives conventional 2D 416x240 resolution MDTV broadcasts and scales images up to 800x480 resolution.

ENGADGET: LG's glassesless 3D Mobile DTV eyes on (update: video)

Roundbox, a leading mobile software provider, is providing non-real time data services that power the Smartphone coupon application, as well as the Electronic Services Guide (ESG) for both innovative applications for ATSC MDTV.

ENGADGET: LG's glassesless 3D Mobile DTV eyes on (update: video)

The demonstrations are made possible through a cooperative effort with Harris Corporation, which has developed the necessary MDTV transmission equipment, and local DTV broadcasters KLAS-TV, 8 News NOW in Las Vegas, and Vegas PBS Channel 10.

ENGADGET: LG's glassesless 3D Mobile DTV eyes on (update: video)

"Broadcasting 3D mobile DTV shows television stations how flexible the ATSC Mobile DTV standard is and, perhaps more importantly, shows retailers and consumers a cool new application for mobile DTV, " said Jay Adrick, vice president of broadcast technology, Harris Corporation, which co-developed the ATSC MDTV standard with LG Electronics and Zenith.

ENGADGET: LG's glassesless 3D Mobile DTV eyes on (update: video)

In addition, to show how local TV broadcasters can now offer more than just linear TV channels, LG Electronics is showing its first Android-enabled smartphone prototype equipped with Mobile Digital TV (MDTV) reception, which offers conditional access functionality for future subscription broadcasts and the capability of receiving "non-real time" data such as electronic coupons.

ENGADGET: LG's glassesless 3D Mobile DTV eyes on (update: video)