The company is in the process of splitting into two separate entities: McGraw-Hill Financial and McGraw-Hill Education.

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McGraw-Hill Education also plans to offer the products in the LearnSmart Advantage suite available to students or their parents to purchase directly.

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McGraw-Hill Education is clearly committed to being a prominent leader in what is sure to emerge as a major market during the coming years.

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In June the company brought in Lloyd Waterhouse, a longtime IBM executive and most recently chief executive of Harcourt Education, to run McGraw-Hill Education.

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When the split occurs, McGraw-Hill Education will likely be seen as the lesser of the two companies, mainly because of weakness at the elementary and high school divisions.

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Additionally, Stephen Laster, McGraw-Hill Education's chief digital officer, will participate in the HigherEdTECH Summit at CES, a conference designed to bring together industry leaders to discuss how technology can positively impact higher education.

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Note: there is no connection between the for-profit education concern, the Apollo Group, which owns the University of Phoenix, and Apollo Global Management, the private-equity business that is purchasing the McGraw-Hill education division.

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McGraw-Hill Higher Education will be demonstrating the LearnSmart Advantage suite at Pepcom's "Digital Experience!"

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With more than 1 million unique student users "Since the launch of LearnSmart in 2009, we've developed a deep understanding of how personalized learning through adaptive technology helps improve student performance, " said Brian Kibby, president of McGraw-Hill Higher Education.

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McGraw-Hill is shedding its education division in an effort to focus on the financial world.

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McGraw-Hill is not the first publishing company to have its education division purchased by a private-equity firm.

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The McGraw-Hill spokeswoman said the estimates were based on total revenue, including the education division.

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