Drivers could order and pay in the McDonald's drive-through lane or synch a car's music system with a home computer.
FORBES: Magazine Article
So is the time it takes to swing in and out of a McDonald's drive-through.
FORBES: You Want Data With That?
McDonald's is cutting some fat, while KFC opens the first drive-through in China.
FORBES: Sprawling Cities, Higher Scales
In last year's study, the average service time at the McDonald's drive-through studied was 188.83 seconds, compared with 129.75 for industry leader Wendy's Co.
WSJ: McDonald's Tackles Repair of 'Broken' Service
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