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We asked a similar question in January of this year, and added McCafe to the list.
FORBES: Magazine Article
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Additionally, the introduction of new premium products like the McCafe has increased average spend.
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The McCafe menu includes specialty coffee based drinks like Mocha, Americanos, Lattes and Cappuccinos.
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Now Dunkin' Donuts leads Starbucks, 21%-18%, with McCafe coming on with 8%.
FORBES: Magazine Article
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The company's McCafe has taken on coffee-chain Starbucks, which slipped 0.1% Tuesday.
FORBES: Magazine Article
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The company attributed growth to the popularity of its beverage line-up, McCafe, with which it seeks to take market share from Starbucks.
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The brand focuses primarily on coffee and coffee based drinks and with this move, it places McCafe in direct competition with Starbucks, Second Cup, Coffee Time and Tim Hortons.
FORBES: McDonald's Pours Into Canada, Heats Up Threat To Hortons, Starbucks
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Same-store sales in the U.S. gained 3.4% during May, which McDonald's credited to the recent additions of Frappes to its McCafe menu, along with the popularity of the Shrek-themed Chicken McNugget and Happy Meal promotions.
FORBES: Magazine Article
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In the U.S., where comparable sales were up 4.4%, consumer traffic in restaurants was driven by menu items such as the McRib and McCafe items like the caramel mocha, as well as promotional games like the Monopoly sweepstakes.
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