Buoyed by a rush of orders, Maytag unveiled plans last fall to sell on the Web.
In the year and a half since our story appeared, Maytag stock has risen 163%.
Heinz, hotelier Conrad Hilton, comedian David Letterman, novelist Thomas Mann, dishwasher entrepreneur Frederick Maytag, journalist H.
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So far this year, Maytag's appliance sales are up 20%, way above the industry average of 8%.
Whirlpool and Maytag are designing appliances (like Personal Valet, a home dry cleaning gadget) for fastidious male homeowners.
He sold his EMC shares to expanded his Maytag dealership and help pay for his son's college education.
Back in 2000, Ford teamed up with Maytag, pitching a minivan complete with a washing machine and microwave.
Depending on my odds, I will increase my intake of Maytag Blue Cheese, Burger King vanilla milkshakes, and Krystal Burgers.
But mom-and-pop store owners were outraged, a major retailer threatened to yank Maytag from its stores and Maytag executives reversed course.
Sears was so hot for the Neptune it agreed to carry Maytag appliances in the U.S. and Canada for the first time.
Maytag's profits should be up 53% in 1998, and the company is quickly closing the sales gap with Whirlpool and General Electric.
Now, worryingly, something similar may threaten Haier, China's leading white-goods maker, which recently failed with a bid for Maytag, an American rival.
Recently, China's Haier Group made a run at established appliance maker Maytag, which in August ended up in the hands of Whirlpool.
In 2005, Haier made a bid to purchase Maytag, to be able to sell its own products under a well-known American brand name.
But as recent events with CNOOC's bid for Unocal and Haier's bid for appliance giant Maytag have shown, it's not always easy to break into the Western market.
In the Maytag deal, which is in the works right now, if Haier, the Chinese appliance-maker, buys Maytag, it will be a private company buying a private company.
To stress the sturdy, all-American image of Maytag, he encouraged his staff to decorate the room with pictures of such products as Jeeps, Coca-Cola, Levi's jeans and Harley-Davidsons.
Bassoul quizzed Blodgett customers, then sent a letter to Maytag.
Key to Bassoul's plan was buying Blodgett--a market leader in convection ovens, ranges and charbroilers--which was 25% bigger than Middleby, owned by Maytag and, rumor had it, doing poorly.
For the Maytag brand, Mr. Schiavone set up what he calls a "war room, " where designers can think about the "DNA" of the brand and how it might evolve.
If your Whirlpool washer, for instance, ran on a StrongARM platform and you replaced it with an i960-based Maytag, you'd be able to simply move over your washing-machine program.
Maytag launched its Web site in late 1995 and tested the e-commerce waters two years later by allowing consumers to preorder its Neptune washer online for delivery by local dealers.
This larger space has a ludicrous amount of craft beers on tap, along with the same burger that made them famous, an applewood-smoked bacon compote covered, maytag blue and gruyere cheese smothered, caramelized onions, and arugula-topped flavour bomb.
By going abroad and getting companies like Maytag, which they may or may not get, Lenovo buying other brand names, China can instantly have this recognition for the brands that it's already making in its own factories.
The results at Maytag--300 layoffs in the past 18 months and warnings last month that the flagship laundry machine factory is in deep trouble--have sent town leaders on a desperate scramble to secure a new economic lifeline.
Recently, China's Haier Group made a run at established appliance maker Maytag (nyse: MYG - news - people ), which in August ended up in the hands of Whirlpool (nyse: WHR - news - people ).
More work to do for the workers I met in Galesburg, Illinois, who are losing their union jobs at the Maytag plant that's moving to Mexico, and now are having to compete with their own children for jobs that pay seven bucks an hour.
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