You were staying up until maybe 12 o'clock at night, preparing for the next day.

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He hoped to become an NFL quarterback, maybe even the next Richard Todd or Ken O'Brien.

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Creativity can be done within the soap genre, of course -- there are opportunities to "play with the format, (and) maybe the genre itself needs to be retooled to be more hip, " O'Neil says, pointing out that's how "Days of Our Lives" is staying afloat.

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"Maybe this scandal can do something to finally clean it up, " said William O'Reilly, a Republican consultant.

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