Metrics vary depending on the activity -- surfers, for example, will track the number of paddles, waves attempted and ridden, max g-force and the longest wave.

ENGADGET

When things spin out of control, they call in MAX-TAC (Maximum Force Tactical Division), popularly called the Psycho Squad.

FORBES: Connect

With eight hospitals and 850 beds, Max is a small but formidable force in New Delhi, where it focuses on high-end procedures and deluxe care.

FORBES: Family Feuds

Max Mosley is suing Google in France and Germany in an attempt to force the internet company to monitor and censor search results about his alleged sado-masochistic orgy.

FORBES: Max Mosley's Very Amusing Attempt to Sue Google