Ms. McCloskey says it was a fundamental error for economists to start making their arguments in terms of "Max U" alone.

WSJ: Cultural Conversation: The New Theories of Moral Sentiments

So would he care that the company quickly realized the error of its ways and now milks its Warhol connection to the max?

FORBES: A Warhol for $0.75

According to the charts from GfK, Max Payne moved 8, 000 more box copies than Diablo 3, and you should be able to spot the error in calculations almost immediately.

FORBES: In No Way Did Max Payne Outsell Diablo 3