In my world of packaged goods, attempts at segment-creating innovation in mature categories happen with frequency, and for sure, many fail.

FORBES: CMO Network

If you want to capture the cloud sweet spot look to invest in Software as a Service companies as this segment of cloud computing is the most mature, according to our Tech Radar research (look for an update to this analysis in the fall) and thus seeing the strongest enterprise adoption.

FORBES: First Sign Of A Cloud Bubble Ready To Pop - An ETF

Apple will still lag in the mid to low-cost segment, failing to garner strength outside of mature markets such as the U.S. and Western Europe.

FORBES: Apple To Dominate Tablet Market Through 2015, Google Takes Smartphones

The ready-aim-fire traditional approach works best in more mature markets, where your strategy is to add features and value to competitive products, or address an underserved new segment of the marketplace.

FORBES: 6 Right Times to Be a Ready-Fire-Aim Entrepreneur