"For high school kids Under Armour is the badge of authenticity that says I really am an athlete, " says Matthew Powell, analyst at the research firm SportsOnesource.

FORBES: Magazine Article

Matthew Powell, an analyst for SportsOneSource, doesn't agree.

FORBES: The Dunk Man

Lee Byrne, Jamie Roberts, Andy Powell, Matthew Rees, Adam Jones, Scot Mike Blair and England flanker Joe Worsley will also play their first Lions match.

BBC: Earls given nod for Lions opener

Williams and Jones join Gethin Jenkins (calf), Peel (groin), Mike Phillips (ankle), Alun Wyn Jones (elbow), Andy Powell (discipline) and Matthew Rees (groin) in seeing their Six Nations campaigns disrupted or ended.

BBC: Wales lose forwards Gareth Williams & Deiniol Jones