Proof that while cost effective and potentially viral, catching the Shake, or any meme for that matter, still requires a deft mind.

FORBES: A Meme-Based Ad Can Make A Brand Seem Cool Or Cost It Dearly

Whether a shift to a more Republican frame of mind is a shift to moderation or not is, of course, a matter of opinion.

ECONOMIST: The Stars and Stripes may change the outcomes of elections